NameSpace - Direct Navigation for your Brand 

Direct Navigation

NameSpace partners with Internet Service Providers (ISPs) to provide Brand Protection from within the address bar via Direct Navigation to the Brand’s website

What does NameSpace do?

When a consumer types non-DNS queries such as “amazon shoes” (brand term), “amazzon” (mis-spelling), or “” (DNS syntax error) into the address bar our ISP partner directly navigates the consumer to the Brand’s website via NameSpace direct navigation.

NameSpace direct navigation provides a superior consumer experience by ensuring:

  • Consumer intent is fulfilled in one click
  • Consumer navigates to intended site (better experience)
  • Consumer reaches the Brand’s shopping cart faster and is more likely to make a purchase

Direct Navigation with NameSpace

Without NameSpace

Without NameSpace, ISPs navigate consumers to ISP-flavored search result pages or a 404 error page.

  • Consumer is navigated to a search results page
  • Lose consumer, who may not click on Amazon link (buried 6 entries deep below)
  • May not reflect your SEO strategy
  • Backing-up to re-type is a bad Brand experience
  • Brands must buy or bid on keywords for placement

Unlike Search, NameSpace DOES NOT buy or bid on keywords.

WIthout NameSpace Direct Navigation


Watch Demo of
Direct Navigation

Learn what happens when an online consumer types your Brand or product names (or mis-spellings or DNS Syntax errors thereof) into the ADDRESS BAR?

Demo Link

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